Inroduction
•A value is a central and basic motivating belief that shapes our goal and motivations (Rokeach and Ball Rokeach,1989). => attitude
•What is emic knowledge and etic knowledge?
•Emic => from the inside.
•Etic => by an outsider
Origin of U.S. Cultural Patterns
1.Pre 16th Century Indigenous
•North America is diverse population.
•Native Americans spoke hundreds of language.
•Freedom of speech, and ran classless society.
Social structure, little bit centralized government.
2. European Enlightenment
•European roots grew and dominant today.
•Scientific methods, democracy, and capitalism.
•The dominant systems are from:
The enligten ideals formulated in england.
Other is from Montesquieu (French philosopher)
3. Regional Differences Resulting From Immigration
•U.S. country of imigrants from all over the world.
•Many come in groups, live in the same area.
•U.S. become diversity society.
4. Comunication Markers of Religion
•There are 3 regional differences in three areas:
Verbal Control and dominance
Affiliativeness and immediacy
Arousal or activation
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