Monday, April 30, 2012

CULTURE AS CONTEXT FOR COMMUNICATION


Culture
F  A system of knowledge, belief, values, customs, behaviors, and artifacts that are acquired, shared, and used by members during daily living.
19th-Century Definition of Culture
F  Culture was commonly used as a synonym for Western Civilization.
F  Western cultures were considered superior.
Today’s Definition of Culture
F                 A community à to be self-sustaining.
F  A group’s thought, experiences, patterns of behavior, values and assumptions.
F                 A process of social transmission.
F                 Members who consciously identify themselves
Cultural Elements
  1. Symbols: Anything that has been given representational meaning by the members of a cultural group. Examples: Gestures, a flag, a statue.
  2. Language: A system of patterned sounds, often with corresponding written symbols, that the members of a society use to communicate their thoughts and feelings to one another. Examples: Swahili, English.
  3. Values: Cultural standards or judgments of what is right, good, or desirable. Examples: Personal freedom, egalitarianism.
  4. Norms: The rules of culture that tell the members of a culture how they are expected to behave in a given situation. Examples: Not talking out loud during a play, wearing black clothes to a funeral.
  5. Mores: Norms that carry a strong social sanction if violated because the members of a culture consider adherence to them essential to the well-being of the society. Examples: The prohibition against having sex in public, the prohibition against destroying other people's property.
  6. Folkways: Norms that carry only a weak social sanction if violated because the members of the society do not consider adherence to them essential to the well-being of the society. Examples: Washing one's clothes, eating with your mouth closed.
  7. Laws: Norms that the governing body of a society officially adopts to regulate behavior. Examples: Speed limits, not having sex with someone against their will (rape).
  8. Taboos: Norms so strongly held by the members of a society that to violate them is virtually inconceivable. Examples: The prohibition against incest, the prohibition against cannibalism.
  9. Technology: The body of knowledge that members of a society apply to their physical environment to meet their survival needs. Examples: Using a digging stick to plant seeds, using a robot to paint a car.
  10. Artifacts: The physical things that the members of a society make when they apply their technology to the physical environment. Examples: A bed, a hammer, a bracelet, a house.
Cultures Within Cultures
F  Subculture: is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.
F  Co-culture: is a group of people who different in some ethnic or sociological way from the parents’ culture.
F  Subgroup: exist within dominant culture and are dependent on that culture.
Rules and Norms
F  Rule: sosially agreed-on behavior
F  Norm: appropriate and inappropriate behavior

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