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Ethnographic
and Cultural Approach
Noting every activity, observe, and evaluation. For example, if we want
to know about Americans’ culture we have to live there for maybe some months or
a year.
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The
Cultural Approach
A cultural approach attempts to develop an ideal personification of the
culture, and then that ideal is used to explain the actions of individuals in
the culture. For example, it would be important to know that the Aboriginal
people began arriving on the Australian continent 40,000 years before North and
South America were inhabited and that it was
not until 1788 that 11 ships carrying a cargo of human prisoners to begin a new
British colony by taking control of the land.
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Anxiety
For example, if we talk to foreigners and we just keep silent. That is on
of the example of anxiety.
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Assuming similarity
instead of difference
We assume that when we are in the other country we act like when we are
in our country. For example, in our country, we drive a car in the left lane,
but maybe in some of European countries we must drive in the right lane.
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Ethnocentrism
-
the view that one
particular ethnic group is somehow superior to all others.
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the view that a particular
ethnic group’s system of beliefs and values is morally superior to all others.
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Prejudice
- is a preconceived belief, opinion, or judgment toward a group of people
characterized by their race, social class,
gender,
ethnicity,
sexual orientation, age, disability
or religion.
- it is not good for
communication.
- usually negative opinion.
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Stereotypes
is a commonly held public belief about specific social groups, or types
of individuals. The concepts of "stereotype" and "prejudice" are often confused with
many other different meanings. Stereotypes are standardized and simplified
conceptions of groups, based on some prior assumptions. For example, the same behavior
or trait
being repeatedly observed by multiple witnesses over an extended period of
time. Stereotypes could be positive or negative.
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Intercultural Communication Barriers in China and US
Reason à the lack of knowledge about China and its history in the
US.
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